SPRING SEASON UPDATES
Advance online purchase is required for most resort activities & amenities.
View booking info here.SPRING SEASON UPDATES
Advance online purchase is required for most resort activities & amenities.
View booking info here.
Aligned with our commitment to make our resort physically accessible, we are also committed to ensuring that all visitors have full access to our website. This is an ongoing effort.
At Massanutten, we are committed to delivering a web experience that provides equal access and opportunity for individuals with disabilities. We are now actively striving to deliver a web experience that is aligned with the Web Content Accessibility Guidelines (WCAG) 2.0, specifically the “A” and “AA” criteria.
Accessibility Features
To ensure a seamless user experience for all our customers, current efforts are focused on delivering digital experiences that:
Known Accessibility Issues
We are currently working to fix the following issues:
This is just to name a few of the efforts we have taken or will take as we work to provide universal access to our website and its content. This is a journey we committed to as we value each customer that takes the time to visit our website.
We are eager to hear from you regarding positive experiences and also regarding areas that could be improved. With your feedback, we will be better able to work through issues promptly, make sure your needs are met, and ensure that proper steps are taken so that the problem is not encountered again in the future.
To contact us, please follow the following guidance:
Phone
800.207.6277 or 540.289.9441 option 0
Online
Please complete our online form for any feedback or suggestions regarding positive experiences or areas that could improve. If you prefer to reach out to us via email, please email us at marketing@massresort.com.
General Mailing Address
Massanutten Resort
1822 Resort Drive
Massanutten, VA 22840
We are always open to suggestions for improvement, so please reach out as you see fit. We are looking forward to hearing from you. Thank you for joining us on this journey and we hope to see you soon!
Accessibility Software
JAWS
HTML Validator
Web Page Backward Compatibility Viewer
Lynx Viewer
This website uses cookies to improve your website experience and collect statistical data. By continuing to browse this site, you are agreeing to our use of cookies. Please refer to our Privacy Policy for more information on the data we collect and learn how you can manage your cookies preferences.
For more information about the physical features of our accessible spaces (common areas or condos), or specific questions relating to a disability or accommodation, please call Concierge Services at 540.289.4978. For website accessibility questions, please call 800.207.6277.
| Common Areas | |
| Registration Desk/Check-In | Accessible from parking space to entry door, pathway to registration desk and restrooms |
| Condos | Accessible from parking space to entry door, pathway to elevator and to select condos |
| Hotel Rooms | Accessible from parking space to entry door, pathway to select rooms |
| Restrooms | Accessible public restroom facilities are situated throughout resort |
| Parking | Accessible parking is situated throughout resort |
| Restaurants | Accessible from parking space to entry door, pathway to restrooms and seating |
| Shops | Accessible from parking space to entry door, pathway to restrooms |
| WaterPark | Accessible from parking space to entry door, pathway to elevator and all |
| Swimming Pools & Hot Tubs | Accessible from parking space to entry door, pathway to restrooms, pools and hot tubs |
| The Spa | Accessible from parking space to deck to entry door, pathway to restrooms, treatment rooms |
| Encounters Lounge | Accessible from parking space to deck to entry door, pathway to restrooms and bar |
| Fitness & Rec Club | Accessible from parking space to entry door, pathway to restrooms, pool, gym and activities |
| Regal Vistas Clubhouse | Accessible from parking space to entry door, pathway to lockerrooms, weight room and pool |
| Ski Lodge | Accessible from parking space to deck to entry door, pathway to restrooms, bar and cafeteria |
| Snow Sports Learning Center | Accessible from parking space to entry door, pathway to restrooms and seating |
| Ski & Snowboard Rental Shop | Accessible from parking space to entry door, pathway to restrooms and seating |
| Snow Sports Ticket Sales | Accessible from parking space to entry door, pathway to restrooms and seating |
| Public Entrance Alternative | Accessible from parking spaces and sidewalks |
| Golf | Accessible from parking space to entry door, pathway to restrooms and golf course |
| Scenic Overlook | Accessible from parking lot |
| Diamond Jim's Arcade | Accessible from parking space to entry door, pathway to elevator and Arcade |
| Family Adventure Park | Accesible from parking space to entry door |
| Playground & Parks | Accessible from parking space to playground, select parks |
| Real Escapes Virtual Reality | Accessible from parking space to entry door, pathway to restrooms |
| Escape Rooms | Accessible from parking space to entry door, pathway to restrooms |
| Fishing | Accessible from parking space to pond bank |
| Stables & Petting Farm | Accessible from parking space to entry door, pathway to restrooms and petting farm |
| Conference Center | Accessible from parking space to entry door, pathway to restrooms and meeting rooms |
| ID Center at The Market | Accessible from parking space to entry door, pathway to restrooms |
| Admin Building | Accessible from parking space to entry door, pathway to restrooms and reservations |
Condos
Updated 02.14.20.
At Massanutten WaterPark we strive to create a safe and remarkable experience for all of our guests. Many water park slides and attractions incorporate height and weight safety systems designed by the manufacturer to accommodate people of average physical stature and body proportion. These safety systems may place restrictions on the ability of an individual to safely experience the ride. Extremely large or small individuals, guests who have heart, back or neck trouble, pregnant women, people who have had recent surgery, people with casts, braces, restrictive devices or certain disabilities may not be safely accommodated per manufacturer requirements. For example, height requirements are based on the size needed to properly fit in a tube and the level of maturity usually associated with a certain height. Massanutten WaterPark’s policies have been developed in consultation with industry professionals, based on the recommendations of the manufacturer, our past experience and our evaluation of each attraction using our knowledge of the attraction in both normal and emergency operating conditions. Our prime consideration is the ability of each person to endure the dynamics of an attraction without risk of injury to that person or other riders. Any guest who feels they may be affected by this policy is encouraged to visit our Guest Services counter at MerchanDice Surf Shop or contact us at 540.437.3387 or waterpark@massresort.com.
Guests with Disabilities: Pre-arrival and Check-in
We recognize that guests of Massanutten WaterPark may have disabilities which impact the way they are able to experience our attractions. We will accommodate those disabilities where reasonably feasible. We encourage guests with disabilities to contact Massanutten WaterPark prior to your visit, so that we can answer any questions and ensure that you are able to take full advantage of your visit.
Upon arrival, guests with disabilities along with the rest of their party are invited to check-in at the Guest Services counter at MerchanDice Surf Shop on the main level of the WaterPark. Staff will be able to answer any additional questions you may have and assist you during your visit.
Accessibility
Handicapped accessible parking is available in the designated lot. A valid government issued hangtag or license plate must be displayed. Just inside the park’s entrance is an elevator providing access to all levels. Accessible restroom facilities are available on all levels. Additionally, accessible locker room and changing facilities are located on the aquatic level, including an accessible family changing area.
Accommodations to enter, exit or access the slides are limited by the unique nature and construction of waterpark slides and the exits of the slides which are typically into catch pools or run-out.
Special Services
Our goal is to make Massanutten WaterPark as enjoyable and barrier-free as reasonably practical. Listed below are some of the services we offer. Please feel free to suggest areas in which we might better accommodate your needs in the future.
Wheelchairs
Massanutten WaterPark has waterproof wheelchairs available for use at no charge during your visit, on a first-come, first-served basis.
Dietary Restrictions
Although food and beverages are not allowed to be brought into the park, individuals who have special dietary needs can contact us at 540.437.3372 to discuss how we can accommodate your needs.
Service Animals
Service animals are welcome at Massanutten WaterPark; however service animals will not be permitted to enter the water. Service animals must be physically controlled on a leash or harness at all times. Due to the nature of water slides, service animals must remain with a non-riding member of the guest’s party. Massanutten WaterPark team members are not permitted to take control of service animals. Guests whose service animals demonstrate aggressive actions toward our guests or employees will be directed to remove the animal from the park.
Flotation Devices
Lifejackets are provided at no additional charge on a first-come, first-served basis and must remain in the WaterPark. Outside floatation devices are allowed, however only U.S. Coast Guard-approved floatation devices are permitted.
Queue Fast-Track
Queuing can be a difficult experience for some of our guests with autism, so where possible, we will endeavor to ‘fast-track’ you though lines. Guests with queuing difficulty and the members of their party should check in at MerchanDice Surf Shop to obtain special wrist bands.
Autism Friendly Quiet Room
A quiet room may be available at designated times to members of the party during your visit. Please contact Guest Services about this option.
Noise Cancelling Headphones
Noise cancelling headphones can be a handy tool for dealing with the difficulties caused by loud spaces. While we encourage guests to provide their own noise cancelling headphones, they are also available on a first-come, first-served basis for use free of charge while using the park.
Massanutten WaterPark’s rules are as follows (subject to change; see posted Rules):
Casts & Braces
Guests with casts and braces will be restricted from riding rides where the cast or brace will present a hazard to the guest or others. Guests with full arm (elbow restricted) and full leg (knee restricted) casts or braces are restricted from most slides.
Prosthetic Devices
This policy is aimed at fostering the best guest experience possible, while maintaining the safety of all of our guests, and observing operational restrictions and guidelines. Reasonable accommodations will be made for prosthetics on an individual basis on waterslides and The Pipeline with consideration given to the following:
Recent Surgery, Heart, Back, Neck Problems and/or Pregnancy
Guests with a history of recent surgery, heart trouble/high blood pressure, neck trouble, back trouble, or any other condition that may be aggravated by riding, or who are pregnant, should carefully heed all warning signs at each attraction entrance. If you are in doubt about your ability to safely experience an attraction, please consult your physician.
Size Restrictions
Due to ride manufacturer and/or tube manufacturer requirements, height and weight restrictions are in place for specific rides and must be adhered to. These restrictions can be found on ride specific information and signage.
Loose Articles
When planning your day at Massanutten WaterPark, it’s best to travel light. Bring only items that can be safely secured in lockers, or left with a non-rider. Unfortunately our slides cannot accommodate loose articles including cell phones, pagers, hats, cameras, stuffed animals, purses, backpacks, basketballs, umbrellas, beverage containers, personal entertainment devices, etc. Lifeguard and slide attendants cannot be responsible for these items. Please do not leave valuable items on the aquatic floor or at the WaterPark. Daily locker rentals are available on the aquatic floor by the locker room area. Glasses must be secured by an athletic strap or they cannot be worn on the ride.
Camera Policy
For safety reasons, we cannot permit on-ride photography of any kind on any ride, with the exception of a “Go-Pro” or similar digital filming device that is securely strapped to the forehead of a rider. Use of the “go-pro” or similar device is subject to approval from management and may be rescinded at any time in the interest of safety. Under no circumstance shall “Selfie-Sticks” or cameras/phones on a pole be permitted on a ride. Riders will not be permitted to hold a camera, camera phone, or other recording device while riding a slide or attraction. Any type of photography or use of video recording devices is strictly prohibited in all restrooms and changing areas.
In General
All riders should be in good health and free from any conditions known or unknown that might be aggravated by riding. To ride, guests must have the ability to brace themselves upright in the provided tube and support their head and neck during the slide/water movements.
This central feature of the Indoor WaterPark has a bit of everything- water cannons, waterfalls, and slides.
Height/Weight Requirements: The maximum operation load is one person per lane, weighing up to 300 pounds.
Physical Requirements:
Accessibility: The Massanutten Meltdown splash and play area is accessible from a sloped zero-depth entry. The slides are accessible only by stairs.
Blue Ridge Rapids is an indoor lazy river where guests float with the current on single or double inner tubes.
Height/Weight Requirements: Guests less than 42 inches tall or under the age of 12 must be accompanied by a responsible adult who directly supervises them during the entire visit.
Physical Requirements:
Accessibility: Blue Ridge Rapids is accessible from a sloped zero-depth entry.
Play with the entire family in this pool area of Blue Ridge Rapids.
Height/Weight Requirements: Guests less than 42 inches tall or under the age of 12 must be accompanied by a responsible adult who directly supervises them during the entire visit.
Physical Requirements:
Accessibility: Shenandoah Cove is accessible from the sloped zero-depth entry of Blue Ridge Rapids.
Enjoy the sun and surf at Massanutten WaterPark’s outdoor wave pool. Inner tubes are not permitted in this attraction.
Height/Weight Requirements: Guests less than 42 inches tall or under the age of 12 must be accompanied by a responsible adult who directly supervises them during the entire visit.
Physical Requirements:
Accessibility: White Caps is accessible by a sloped zero-depth entry area.
A fun filled activity pool with Splash Zone, water basketball, and lily pad crossing.
Height/Weight Requirements: Guests less than 42 inches tall or under the age of 12 must be accompanied by a responsible adult who directly supervises them during the entire visit.
Physical Requirements:
Accessibility: Splash-A-Nutten is equipped with an aquatic lift and accessible stairs.
Enclosed tube slides twist and turn through steep banks and curves before plunging into the pool below. Inner tubes can accommodate one to three riders.
Height/Weight Requirements: Guests under 42 inches tall are not permitted on these rides. Country Cooler and Melting Mogul have a maximum operational load two people with a combined weight up to 400 pounds. Peak Splash has a maximum operational load three people with a combined weight up to 600 pounds.
Physical Requirements:
Accessibility: The Tube Slides are accessible to riders only by stairs. Observer areas at the bottom of the slide are wheelchair accessible.
Starting from 39 feet up, riders will experience over 250 feet of thrills with sudden drops and sharp turns on this enclosed body slide.
Height/Weight Requirements: Guests under 42 inches tall are not permitted on these rides. The maximum operation load is one person per lane, weighing up to 300 pounds.
Physical Requirements:
Accessibility: The Body Slides are accessible to riders only by stairs. The slide exit area is accessible from the second floor of the WaterPark, inside the arcade area.
Race downhill on a mat on this fast paced, head-first water slide.
Height/Weight Requirements: Guests under 42 inches tall are not permitted on this ride. The maximum operation load is one person per lane, weighing up to 300 pounds.
Physical Requirements:
Accessibility: Rockingham Racer starting point is accessible to riders only by stairs. Observer areas at the bottom of the slide are wheelchair accessible.
Learn to body board or surf on the FlowRider®, where 50,000 gallons of water each minute flow under you to create an ocean-like wave. It’s a great environment to test out some new bodyboarding and surfing skills. This is a strenuous ride.
Height/Weight Requirements: Guests under 42 inches tall are not permitted on these rides.
Physical Requirements:
Accessibility: The Pipeline is accessible by wheelchair, but wheelchairs may not be taken onto the rider area.
Splash around in this pool, perfect for babies and toddlers. They will enjoy sprinklers, swings, and sliding down the frog’s tongue.
Height/Weight Requirements: This pool is for guests 36 inches tall and under. Children under the age of 5 must have a designated responsible adult within arm’s reach of them at all times.
Physical Requirements:
Accessibility: The area around the Frog Pond is accessible by wheelchair. The Frog Pond is not sloped or zero-depth entry.
Soak your troubles away in our indoor/outdoor hot tub for the entire family. The outdoor portion is only open when it is above 70 degrees outside.
Height/Weight Requirements: Guests less than 42 inches tall or under the age of 12 must be accompanied by a responsible adult who directly supervises them during the entire visit.
Physical Requirements:
Accessibility: Shenandoah Hot Springs does not have a wheelchair accessible entrance. The accessible hot tub may be used at Le Club Recreation.
Massanutten is committed to making its facilities accessible to all guests, including those with disabilities (within the limits of safety). Guests with disabilities are encouraged to notify Reservations of special needs at the time reservations are made and to contact Concierge Services in advance for assistance in planning their stay. Our team will be happy to communicate with all necessary departments to ensure that our guests' needs are met. If a guest's disability is not obvious, we may ask whether an accommodation is required because of a disability.
Guests with disabilities are encouraged to contact Concierge Services for assistance in planning their stay. Our team will be happy to communicate with all necessary departments to ensure that our guests' needs are met.
540.289.4978 | info@massresort.com
When planning your activities at Massanutten, consider whether your visit to any of our amenities will require accommodations, and notify Concierge Services at the earliest date possible.
Our aquatic facilities offer ramps and/or chair lifts to get into the pools. Accessible public restrooms are situated throughout the Resort.
Our restaurants can cater to your specific food allergy. Call Chef Michael Ritenour at 540.437.3372 or chef@massresort.com to discuss custom food options to fit your needs.
Golf carts "under flag" are permitted on the Woodstone Meadows Golf Course® and on the Mountain Greens Golf Course®.
Complimentary house phones (for local calls) are available in most public areas throughout the resort. They are accessible to guests using wheelchairs, and many are equipped with volume control. Text Telephone Devices (TTD) and a Wireless Notification System is available from the Front Desk, on a first-come-first-served basis. Some units at the resort are equipped with audio and visual systems to accommodate guests with hearing or vision disabilities.
If you are reading this in preparation for your visit, and you require sign language interpretation, we will put forth our best efforts to provide it, with advance notice. Contact Concierge Services at info@massresort.com to make a request. If a sign language interpreter is not available, Concierge Services will attempt to make other suitable and reasonable arrangements.
Guests should come prepared with any medical equipment they may need, including oxygen tanks. The resort does not have medical equipment available for rent. For names of local companies which may be able to make arrangements for equipment rental, please contact Concierge Services.
If you are planning to ship medical equipment to the resort, you must coordinate shipping with your medical equipment provider. Massanutten Resort cannot accept equipment deliveries prior to the date of your arrival. You must also make prior arrangements through your provider to pick up the equipment from your condo no later than 10:00 am on the date of your check-out. The resort is not responsible for the safekeeping of the equipment or any damages incurred. Penalty fees may be applied to your account if the equipment is delivered prior to your check-in date or not picked-up by 10:00 am of your check-out date. Please call the Front Desk manager with any questions at 540.289.9441.
Other Powered Mobility Devices (OPMDs) include a range of devices used by individuals with disabilities as their mobility device of choice, such as Segways and golf carts. For reasons of safety, OPMD use:
Accessible parking is provided throughout the resort for guests with a valid Disabled Person placard or license plate.
Accessible public restroom facilities are situated throughout the resort.
"Service Animals” as defined by the Americans with Disabilities Act (ADA) are accommodated at the Resort. ADA service animals are dogs or miniature horses that are “individually trained to do work or perform a task for a person with a disability.” Service animals are working animals, not pets. “The work or task a dog has been trained to provide must be directly related to the person’s disability. Dogs whose sole function is to provide comfort or emotional support do not qualify as service animals under the ADA.” - www.ada.gov. Service animals may be identified at check-in. Questions regarding service animals, pets, and boarding options may be directed to 540.289.4908 ext. 2. If you are not sure if you have a service animal, please call this number prior to your visit.
Animals whose sole function is to provide emotional support or comfort do not qualify as “Service Animals” under the ADA and are not permitted (unless approved under our “Pet Policy” described in these Rules). Questions regarding service animals, pets and boarding options may be directed to 540.289.4908 ext. 2.
Under the Resort “Pet Policy”, you must obtain approval in advance to bring your dog to a designated dog-friendly condo unit. No other animals are allowed. No dog shall be allowed in lodging accommodations unless approved prior to check-in. The Pet Policy is linked here and you can request approval here. A nonrefundable charge of up to $500 per day may be assessed by the Association to clean, repair, treat (for fleas or other pests), and restore a unit and common areas if a non-approved pet is identified in any unit or in the Resort.
Massanutten Adaptive Snow Sports (M.A.S.S.) is provided in partnership with Therapeutic Adventures, Inc. This winter sports program is dedicated to serving persons of all ages and abilities who live with disabilities and complex medical needs. The focus of M.A.S.S. is to provide adaptive alpine instruction (skiing & snowboarding), helping individuals of all ages overcome a variety of challenges, to achieve functional independence, and to improve their quality of life.
With 42 years of continuous operation, M.A.S.S. has served hospitals and rehabilitation centers, therapeutic recreation departments, special education programs, groups, and private individuals.
Therapeutic Adventures, Inc. is a premier provider of adaptive sports and adaptive outdoor programs. We are proud of our highly trained and committed ALL volunteer staff. TA supports the following persons:
What differentiates us from other non-profit organizations — the diversity and scope of our services. Our belief that ALL persons learn and benefit by being provided with opportunities to develop self-awareness, self-confidence, and self-reliance has provided TA / I~AS with a proven framework for success.
“When we meet people where they are and we provide them with the type of support that helps them to move forward — to restore, to rebuild and to re-create themselves, we are doing what is right - not what is easy!” ~MAA
For more information on Therapeutic Adventures
Visit www.TAonline.org or email adaptive.guide@gmail.com
434.981.5834 (This number is specifically for disabled and challenged ski requests.)
540.289.4954 (Please call this number for general ski and lesson inquiries.)
The Spa at Massanutten® is accessible to guests with disabilities. Our reception team will be happy to assist guests with the planning of their spa experience. Please call 540.289.4040 for further information.
Condos with accessibility features are available through the regular reservation service on a first-come, first-served basis. Please make your reservation as early as possible and specify the accessible features that are needed so the appropriate condo or equipment can be reserved.
Restaurants at the resort are equipped with braille and large-print menus.
A Wireless Notification System is available from the Front Desk, on a first-come-first-served basis. Some condos at the resort are equipped with audio and visual systems to accommodate guests with hearing or vision disabilities.
At all locations, employees of the resort are happy to read information and instructions to guests, upon request. Guests must have a companion or resort employee read safety instructions and directions to them prior to using those amenities, features, and facilities, or must receive the information in some alternative format.
Massanutten Resort® is proud to maintain a website with accessible features including:
Our dedicated concierge team is ready to assist you in a variety of ways!
Please connect with us prior to your stay or visit us at the Woodstone North Lobby once you are onsite. We would be glad to help you plan your vacation at Massanutten, offer information about local area attractions, and serve up wonderful restaurant recommendations.
USPS
Massanutten Activities Department
P.O. Box 1227
Harrisonburg, VA 22803
UPS/FEDEX
Massanutten Activities Department
1822 Resort Drive
Massanutten, VA 22840
Great Eastern Resort Management, Inc. and Affiliated Entities (hereinafter referred to as “Resorts” or “we” or “us”) respects your privacy and is committed to protecting it through our compliance with this policy. This Privacy Policy (our “Privacy Policy”) describes the information we collect, how we collect information, and the reasons we collect information. This Privacy Policy also describes the choices you have regarding the information Resorts collects, including how you can manage, update, or request to delete information. For purposes of this Privacy Policy, “Affiliated Entities” includes Great Eastern Resort Corporation, Great Eastern Nelson Hopkins, LLC, Great Eastern Village Festival, LLC, Great Eastern WaterPark, LLC, Great Eastern Purveyor’s, Inc., Recreational Resorts, Ltd., Recreational Resorts Management, LLC, and other companies under the Great Eastern and Recreational Resorts brands, and includes dba’s such as Massanutten Resort®, Wilderness Presidential Resort, Bluestone Peak®, and others.
Please take a moment to review this Privacy Policy. You may scroll through this Privacy Policy or use the headings below. It is important that you understand this Privacy Policy. By using our Platform, you are agreeing to the terms of this Privacy Policy. If you have any questions or concerns about this Privacy Policy, you may contact us at any time using the Contact Information at the end of this Policy, or use the https://www.massresort.com/explore/contact-us/ page of our Platform.
If you do not agree with our policies and practices, do not use our Platform. By accessing or using our Platform you agree to this Privacy Policy. This Privacy Policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of our Platform after we make changes is deemed to be acceptance of those changes, so please check this Privacy Policy periodically for updates.
CONTENTS
1. KEY TERMS & DEFINITIONS AND SCOPE OF OUR PRIVACY POLICY
It is helpful to start by explaining some of our key terms and definitions used in this Privacy Policy.
“App”: Our mobile applications, including Massanutten Resort’s App and other Resorts’ related apps.
“Personal Information” or “Personal Data”: Information identifying, relating to or about an identified or identifiable individual, as described more fully in this Policy.
“Platform”: Our Website(s), App(s), social media channels, and related functionality and online services, as applicable.
“Privacy Policy” or “Policy”: This privacy policy.
“Website”: Our website(s) include massresort.com; owners.massresort.com; wpresort.com; owners.wpresort.com; bluestonepeak.com; and other websites that may be added to this Policy from time to time.
“Resorts,” “we,” “us”: Great Eastern Resort Management, Inc., Great Eastern Resort Corporation, Great Eastern Nelson Hopkins, LLC, Great Eastern Village Festival, LLC, Great Eastern WaterPark, LLC, Great Eastern Purveyor’s, Inc., Recreational Resorts, Ltd., Recreational Resorts Management, LLC, and other companies under the Great Eastern and Recreational Resorts brands, and includes dba’s such as Massanutten Resort®, Wilderness Presidential Resort, Bluestone Peak®, and others.
Please refer to our Glossary for additional explanations of terms and phrases used in this Policy.
When does our Privacy Policy apply?
This Privacy Policy describes the types of information we may collect from you when you visit or use our Platform or any components of our Platform, and when we communicate with you electronically, such as through our Platform, email, text message and other electronic messages between Resorts and you.
When does our Privacy Policy not apply?
This Privacy Policy does not apply to information (a) we collect from you through any offline or in-person or face-to-face interactions we have with you, or through audio-only telephone conversations; (b) by any other websites or platforms operated by us, unless the website or platform is listed above or links to this Privacy Policy; (c) collected by any third-party website that we may provide a link to or that is accessible from our Platform; or (d) covered in part or in whole by a separate privacy policy provided by us (e.g., relating specifically to health information, financial information, other special information, etc.).
Terms of Use.
This Privacy Policy is incorporated into and governed by our Terms of Use, which is incorporated herein by reference.
2. PERSONAL INFORMATION
What is Personal Information?
Personal Information is information that you provide to us which personally identifies you, such as your name, email address, or billing information, or other data that can be reasonably linked to such information by Resorts.
What types of Personal Information do we collect?
We collect and use Personal Information in order to operate and provide our Platform to you. You may provide Personal Information to us, and we may collect Personal Information from you automatically as you use and navigate through our Platform.
How do we collect your Personal Information?
Information you provide to us. You may provide Personal Information to us through our Platform. For example, you may be able to register to use our Platform or create an account with us, which allows or requires you to provide certain information to us (e.g., contact information such as your name, email address, telephone number, etc.). You provide Personal Information and other information to us when you contact us through our Platform.
When you post content to our Platform.You may also be able to add, post or upload comments, social media content, or other materials to our Platform on public areas of the Platform or transmitted to other users of the Platform or to third parties (collectively, “User Contributions”). Your User Contributions are posted on and transmitted to others at your own risk. Although we may limit access to certain pages, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Platform with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.
Information we collect automatically as you use our Platform. We collect Personal Information and information automatically about the computers, devices, browsers and your Internet activity as you use and interact with our Platform. The information we collect typically includes Unique Identifiers, browser type and settings, device types and settings, operating system, mobile network information including carrier name and phone number, and application version number. We also collect information about the interaction of your browsers and devices with our Platform, such as IP address, device type, system activity, wireless carrier name (when you use a wireless or mobile device), and the date, time, and referrer URL of your request.
Online Activity.We collect information about your activity on our Platform, Internet, network, and other online activity information, such as browsing history, search history, and information regarding your interaction with our Platform and other websites. We use various technologies and third-party technology partners to collect and store location information, including cookies,pixels or pixel tags, local storage, such as browser web storage or application data caches, databases, session replay, and server logs. These technologies capture how you use and interact with our Platform through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Platform usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for Platform optimization, fraud/security purposes, and advertising.
Location. We collect information about your location when you use our Platform, which helps us provide our Platform Services, features and functionality. Your location can be determined with varying degrees of accuracy by:
The types of location data we collect depend in part on your device and account settings. For example, you can turn your mobile device’s location on or off using the device’s settings app. You may also be able to turn on location history if you want to create a private map of where you go with your devices.
Third-Party Sources.In some circumstances, Resorts also collects information about you from publicly-accessible sources. To the extent permitted by applicable law, we may collect information about you from trusted partners, such as marketing partners, market research firms, and our affiliates, subsidiaries, joint ventures, or other company(s) under common control who provide us with information they have about you. Our security partners provide us with information to protect against fraud and abuse of our Platform. We may combine that information with other information we collect about you, and the information will be used as described in this Policy. In addition to using this information to provide our products and services to you, we collect this information for the purposes of marketing, advertising, research, and analytics.
3. WHY AND HOW WE USE YOUR PERSONAL INFORMATION
As described more fully below, we use information that we collect about you or that you provide to us, including any Personal Information for the following purposes:
Provide our Platform and Related Services. We use your Personal Information to operate, maintain, supervise, administer, improve and enhance our Platform and related services, features and functionality. We use your contact information to communicate and interact with you, such as to send you emails and text messages about our Platform. We use the IP address assigned to your device to send you the data you request to display on your device. We use unique identifiers stored in cookies on your device to help us authenticate you as the person who should have access to certain areas and features of our Platform. We also use your information to ensure our Platform is working as intended, such as tracking outages or troubleshooting issues that you report to us. And we use your information for research and development for our business, and to make improvements to our Platform.
Analyze Use of the Platform. We use data collected from you and your devices for analytics and measurement to understand how our Platform is used. We use a variety of tools to do this, such as Google Analytics and similar third-party online data analytics services.
Personal Information Provided by Third Parties. We may use Personal Information collected automatically and associate it with Personal Information we collect in other ways or receive from third parties. It helps us to improve our Platform and to deliver a better and more personalized service by enabling us to:
Security and Legal Purposes.We use your information to help improve the safety and reliability of our Platform. This includes detecting, preventing, and responding to fraud, abuse, security risks, and technical issues that could harm Resorts, our users, or the public. Information may also be used in connection for legal reasons and purposes, such as to comply with applicable law, regulation, legal process, or enforceable governmental request; to enforce our Terms of Use, including investigation of potential violations; and to detect, prevent, or otherwise address fraud, security, or technical issues; and to protect against harm to the rights, property or safety of Resorts, our users, or the public as required or permitted by law.
Personalized and interest-based advertising. We may use your Personal Information to provide interest-based advertisements from us and that are customized to your particular preferences, including for companies that are not affiliated with us. See additional information under Why and How We Share Your Personal Information below for additional information about our sharing your Personal Information for personalized and interest-based advertising.
Advertising and Marketing.We may also use your information to contact you about, as well as products and services offered by third-parties that may be of interest to you. Please contact us using the Contact Information at the end of this Policy, or use the Contact Us page of our Platform if you would like to opt out or change your preferences with respect to receiving advertising and marketing communications from us.
4. WHY AND HOW WE SHARE YOUR PERSONAL INFORMATION
We share Personal Information with third parties under certain circumstances and for certain purposes described throughout this Policy, including:
5. YOUR CHOICES FOR HOW WE COLLECT, USE AND SHARE YOUR PERSONAL INFORMATION
We provide you with various choices on how you can opt out of our certain uses and sharing of your Personal Information. As a general rule, you cannot opt out of our collection, use and sharing of Personal Information to the extent it is necessary to provide the Platform or related basic services, features and functionality available on or through the Platform to you.
Cookies. You can change the cookie settings that will be placed when you use our Platform by changing the settings on your Internet browser. You can also block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. Please note that internet browsers allow you to change your cookie settings. These settings are usually found in the 'options' or 'preferences' menu of your internet browser. However, if you use your browser settings to block all cookies (including strictly necessary cookies), you may not be able to access or use all or areas and aspects of our Platform.
Personalized and interest-based advertising.You can generally opt out of receiving personalized and interest-based advertisements from third-party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt out pages on the NAI website and DAA website. We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can also opt out of receiving targeted ads from members of the NAI on its website. You can learn more about interest-based advertisements and your opt out rights and options on the NAI website (www.networkadvertising.org) and DAA website (www.aboutads.info).
Messages. If you do not wish to have your email address used by Resorts to send you advertising messages and content, you can opt out at any time by clicking the unsubscribe link at the bottom of any marketing emails you receive from us. You may have other options with respect to marketing and communication preferences through our Platform.
Do Not Track Signals. We also may use automated data collection technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). Some web browsers permit you to broadcast a signal to websites and online services indicating a preference that they “do not track” your online activities.
6. ACCESSING, CORRECTING AND DELETING PERSONAL INFORMATION
Access, Corrections and Deletion. Please contact us using the Contact Information at the end of this Policy, or use the Contact Us page of our Platform if you have any questions regarding reviewing, accessing, correcting or deleting your Personal Information. Please promptly inform us of any changes or errors in any Personal Information we have about you to ensure that it is complete, accurate, and as current as possible. You may also have certain deletion rights in accordance with applicable law. We may not be able to accommodate your request if we believe it would violate any law or legal requirement or cause the information to be incorrect.
User Contributions. If you delete your User Contributions from the Platform, copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by other Platform users. Proper access and use of information provided on the Platform, including User Contributions, is governed by our Terms of Use.
Copies and Retention of Personal Information.Please contact us using the Contact Information at the end of this Policy, or use the Contact Us page of our Platform if you have any questions about obtaining copies or the retention of your Personal Information. Please promptly inform us of any changes or errors in any Personal Information we have about you to ensure that it is complete, accurate, and as current as possible. You may also have certain deletion rights in accordance with applicable law. We may not be able to accommodate your request if we believe it would violate any law or legal requirement or cause the information to be incorrect.
Data Exporting, Retention, and Deletion. If you need to export or a copy of your data, please let us know and we will assist you with your request. We retain the data we collect for different periods of time depending on what it is, how we use it and applicable legal requirements. We may retain some data for longer periods of time than other data when necessary for legitimate business or legal purposes, such as security, fraud and abuse prevention, or financial record-keeping.
7. CHILDREN’S PRIVACY
Our Platform is not intended for children under 18 years of age. No one under age 18 may provide us with any Personal Information on or through the Platform. We do not knowingly collect Personal Information from children under 18. If you are under 18, do not use or provide any information on our Platform or on or through any of its features, register on the Platform, use any of the interactive or public comment features of our Platform or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received Personal Information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information directly from a child under 18, please contact us using the Contact Information at the end of this Policy.
8. SUPPLEMENTAL DISCLOSURES AND RIGHTS BASED ON STATE LAW
In addition to the disclosures and rights set forth elsewhere in this Policy, you and other users may have certain rights based on applicable state law, e.g., California, Colorado, Connecticut, Oregon, Texas, Utah, and Virginia privacy laws. Other states may have passed or will pass consumer privacy laws that may be applicable to Resorts and your use of this Site. These supplemental disclosures and rights apply to you and your use of our Platform to the extent applicable state law applies to Resorts and your use of our Platform. Please contact us using the Contact Information at the end of this Policy, or use the Contact Us page of our Platform if you have any questions regarding your rights under applicable state law.
Categories of Personal Information Collected
As described in more detail in other areas of our Privacy Policy, we collect and/or disclose Personal Information about you when you visit use our Platform, including information about you that you provide to us, and information that we automatically collect from you or your computer or device as you use our Platform.
Personal information does not include information that is: (a) publicly available information from government records; (b) de-identified or aggregated consumer information; or (c) certain information excluded from the scope of applicable state law (e.g., PHI covered under HIPAA and medical information may be covered under HIPAA and other state laws).
Categories of Sources From Which We Have Collected Personal Information
We collect Personal Information directly from you, for example when you provide it to us, when you contact us through our Platform; and indirectly from you automatically through your computer or device as you use our Platform. We may also collect Personal Information about you from our advertising partners and service providers.
Sale and Use of Personal Information
We do not sell your Personal Information and have not done so in the prior 12 months from the effective date of this Policy. We may use or disclose the personal information we collect for our business purposes described elsewhere in this Privacy Policy. (Some states may consider sharing personal information for interest-based advertising to constitute “selling” personal information. See Sharing Personal Information and interest-based advertising for your opt-out rights more information.)
Sharing Personal Information
Resorts may disclose your Personal Information to a third party for one or more business purposes. When we disclose Personal Information for a business purpose, such as to service providers, we enter a contract that describes the purpose and requires the recipient to both keep that Personal Information confidential and not use it for any purpose except performing the contract. Our sharing includes using and providing personal information for the purpose of interest-based advertising.
Disclosures of Personal Information for Business Purposes
We may disclose your Personal Information for our business purposes, such as your contact information, other information you have provided to us and unique identifiers that identify you to us or to our service providers, such as companies that assist us with marketing and advertising. We disclose your Personal Information to certain third parties such as our vendors, business partners, service providers, including companies that assist us with marketing and advertising.
Access Request Rights
You may have the right to request that Resorts disclose certain information to you about our collection and use of your Personal Information over the past 12 months for the above business and commercial purposes. To submit an access request, see Exercising Access and Deletion Rights, below. Once we receive and confirm your verifiable consumer request, we will disclose to you:
Deletion Request Rights
You may have the right to request that Resorts delete your Personal Information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, if and as legally required we will delete (and direct our service providers to delete) your Personal Information from our records, unless certain exceptions apply.
Exercising Access and Deletion Rights
To exercise the access and deletion rights described above, please submit a verifiable consumer request to us by either:
Only you or your legal representative authorized to act on your behalf, may make a verifiable consumer request related to your Personal Information. You may also make a verifiable consumer request on behalf of your minor child. You may only make a verifiable consumer request for access twice within a 12-month period. The verifiable consumer request must:
Non-Discrimination
We will not discriminate against you for exercising any of your rights under applicable state law. Unless permitted by applicable law, we will not:
Appeal Rights
You have the right to appeal if you disagree with our decision regarding your data rights requests. If you submit a request to exercise any of your rights under applicable law (such as the right to access, correct, delete, or obtain a copy of their personal data) and we deny some or all of your request, you have the right to appeal that decision by contacting us at frank@gercls.com. In the subject line please state “Appeal re Privacy Rights”, and in your email please state that you are appealing a request to exercise any of your rights under applicable law (such as the right to access, correct, delete, or obtain a copy of their personal data), the date you submitted the request(s), and the date we denied some or all of you request(s). You must submit your appeal within a reasonable period after receiving our decision.
Upon receiving an appeal, we will review the decision and respond to you within the time required by applicable law, and in any event no later than within 60 days after receiving the appeal. If we need more time to process the appeal, we may be able to extend this period but we will only do so in accordance with applicable law.
Our response will include a written explanation of any actions taken or not taken in response to the appeal. If the appeal is denied, if and as required by law our response will include a method by which the consumer can contact the Attorney General or other applicable state agency or regulator to submit a complaint.
California Shine the Light Privacy Rights
If you are a resident of California, you have the additional rights described in the California Privacy Addendum.
California Civil Code Section 1798.83 (California’s “Shine the Light” law) permits users of our Platform that are California residents and who provide Personal Information in obtaining products and services for personal, family, or household use to request certain information regarding our disclosure of Personal Information to third parties for their own direct marketing purposes. If applicable, this information would include the categories of Personal Information and the names and addresses of those businesses with which we shared your Personal Information with for the immediately prior calendar year (e.g., requests made in 2024 will receive information regarding such activities in 2023). You may request this information once per calendar year. To make such a request, please send an email to frank@gercls.com or write us at our postal address provided at the end of this Policy.
California law permits minors under the age of 18 to request the removal of your User Contributions, subject to certain exceptions. If you are under the age of 18 in California, you may contact us using the Contact Information below (if you contact us via email, please use the subject “California Eraser Law Request”). We may not remove your User Contributions that we are required to retain under any federal or state law, or that have been provided to a third party. While we will do our best to remove a minor’s information upon a valid request, we cannot ensure the complete or comprehensive removal of your User Contributions from our Platform or any information that has been republished, copied, downloaded, or reposted by any third party, and we cannot guarantee that any such information may not be accessible to users of the Internet in the future. We do not advertise or market any of the products or services identified in California Business and Professionals Code Section 22580(i) to users who we have actual knowledge are under 18 years of age.
9. INTERNATIONAL USERS
Our Platform is not intended for use by and is not directed to residents of the European Union. All data is stored and processed in the United States. By using and accessing our site, users who reside or are located in countries outside of the United States agree and consent to the transfer to and processing of personal information on servers located outside of the country where they reside, and that the protection of such information may be different than required under the laws of their residence or location.
10. DATA SECURITY
Security Measures. We have implemented measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on our secure servers behind firewalls or on the secure servers of our third party vendors. Any payment transactions will be secured using encryption technology.
The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Platform, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in public areas of the Platform like message boards. The information you share in public areas may be viewed by any user of the Platform.
Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to our Platform. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures deployed on the Platform.
Consent to Processing of Personal Information in the United States. In order to provide our Platform, products, and services to you, we may send and store your Personal Information outside of the country where you reside or are located, including to countries that may not or do not provide an equivalent level of protection for your Personal Information. Your Personal Information may be processed and stored in the United States and federal, state, and local governments, courts, or law enforcement or regulatory agencies in the United States may be able to obtain disclosure of your information through the laws of the United States. By using our Platform, you represent that you have read and understood the above and hereby consent to the storage and processing of Personal Information outside the country where you reside or are located, including in the United States.
Your Personal Information is transferred by Resorts to another country only if it is required or permitted under applicable data protection law and provided that there are appropriate safeguards in place to protect your Personal Information. To ensure your Personal Information is treated in accordance with this Privacy Policy when we transfer it to a third party, Resorts uses Data Protection Agreements between Resorts and all other recipients of your Personal Information.
11. CHANGES TO OUR PRIVACY POLICY
We may alter this Privacy Policy at any time. It is our policy to notify you that changes have been made to our Privacy Policy by posting a banner or other notification on the home page or other prominent location on the Platform for a brief period of time (for example, 20 to 30 days). If we make material changes to how we treat our users’ Personal Information, we will notify you as required or permitted by applicable law. The date this Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Platform and this Privacy Policy to check for any changes.
YOUR CONTINUED USE OF OUR PLATFORM FOLLOWING THE POSTING OF CHANGES CONSTITUTES YOUR ACCEPTANCE TO SUCH CHANGES.
12. CONTACT INFORMATION
If you have any questions, concerns, complaints, or suggestions regarding our Privacy Policy or the ways in which we collect and use your Personal Information described in this Privacy Policy, have any requests related to your Personal Information pursuant to applicable laws, or otherwise need to contact us, please contact us using this Contact Information, or use the Contact Us page of our Platform.
Resorts Privacy Policy – Legal Department
610 Rio Road West
Charlottesville, VA 22901
1.888.490.0015
frank@gercls.com
Browser Web Storage enables websites to store data in a browser on a device. When used in "local storage" mode, it enables data to be stored across sessions. This makes data retrievable even after a browser has been closed and reopened. One technology that facilitates web storage is HTML 5.
A Cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the site again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information. You can configure your browser to refuse all cookies or to indicate when a cookie is being sent. However, some website features or services may not function properly without cookies.
A Pixel or Pixel Tag is a type of technology placed on a website or within the body of an email for the purpose of tracking certain activity, such as views of a website or when an email is opened. Pixel tags are often used in combination with cookies.
An Application Data Cache is a data repository on a device. It can, for example, enable a web application to run without an internet connection and improve the performance of the application by enabling faster loading of content.
Interest-based Advertising is sometimes referred to as personalized or targeted ads. Interest-based ads are used to display features, products, and services that might be of interest to the user.
To serve interest-based ads, we may use information such as your interactions with our Platform, services and related content. We do not use information which on its own identifies you, such as name or e-mail address, to serve interest-based ads. As is common in the advertising industry, we use cookies, pixels, and other technologies which enable us to understand the effectiveness of the interest-based ads we show you by measuring what ads are clicked or viewed, and to provide you with more useful and relevant ads. For example, if we know what ads are shown to your browser, we can be careful not to show the same ads repeatedly. We work with third parties, such as advertisers, publishers, social media networks, search engines, ad serving companies, and advertising companies working on their behalf, to improve the relevance of ads we serve.
Advertisers and other third parties may assume or infer that users who interact with or click on an interest-based ad or content are part of the group that the ad or content is directed towards (for example, users in a particular geographical area or users who purchased or browsed for classical music). Third-party advertisers or advertising companies working on their behalf sometimes use cookies in the process of delivering content, including ads, directly to your browser or device, and they may automatically receive an IP address when this happens. They may also use cookies to measure the effectiveness of their ads, show you more relevant advertising content, and perform services on behalf of Resorts. (See Personalized and Interest-Based Advertising for opt-out rights and additional information.)
Server Logs. Like most websites, our servers automatically record the page requests made when you visit our sites. These “server logs” typically include your web request, Internet Protocol address, browser type, browser language, the date and time of your request, and one or more cookies that may uniquely identify your browser.
Session Replay provides the ability to replay a visitor's journey on a web site or within a mobile application or web application. Replay can include the user's view (browser or screen output), user input (keyboard and mouse inputs), and logs of network events or console logs. Session replay is used to help improve customer experience, analyze usability and help identify obstacles in conversion processes on websites. It can also be used to study a website's usability, customer behavior, interests, and the handling of customer service questions as the customer journey, with all interactions, can be replayed. It can also be used to analyze fraudulent behavior on websites.
A Unique Identifier is a string of letters, numbers and characters that can be used to uniquely identify a computer, device, personal device, browser or app..
Different identifiers vary in how permanent they are, whether they can be reset by users, and how they can be accessed. Unique Identifiers can be used for various purposes, including security and fraud detection, syncing data from your device(s) to our Platform, remembering your preferences, and providing personalized advertising. You can configure your browser to refuse all cookies or to indicate when a cookie is being sent. See your browser documentation for additional information.
On other platforms besides browsers (e.g., personal devices), Unique Identifiers are used to recognize a specific device or app on that device. For example, a Unique Identifier can be used to provide relevant advertising on mobile devices and can be managed in your device’s settings. Unique identifiers may also be incorporated into a device by its manufacturer (sometimes called a universally unique ID or UUID), such as the IMEI-number of a mobile phone. For example, a device’s unique identifier can be used to customize our Platform and Services to your device or analyze device issues related to our Platform and Services.
February 2025